Glencore Agriculture has announced that it will rebrand its business to ‘Viterra’ in late 2020.
Glencore Agriculture CEO David Mattiske commented:
“For over 40 years Glencore invested in the business to create one of the world’s leading agriculture networks.
“With the investment by CPP Investments and British Colombia Investment Management Corporation (BCI) in 2016, we now have three strong shareholders who share our vision for future growth and success.
“Viterra is a globally recognised brand within the business. It also has a deep connection to agriculture, with Viterra meaning vitality from the earth.
“This is an opportunity to unite our business under one brand with a shared purpose and identity.
“We are planning for a smooth transition to the new brand over the coming months, while for employees and customers it’s business as usual.”
About Glencore Agriculture
Glencore Agriculture is a global leader in the origination, handling, processing, and marketing of agricultural commodities and products. With operations in more than 35 countries and a workforce of over 16 000, the company creates value for producers at origin and customers at destination. Glencore Agriculture’s strategic network of storage, processing and transport assets and infrastructure, and strong relationships along the supply chain enable it to efficiently and effectively meet the needs of its customers worldwide.
Read the article online at: https://www.drybulkmagazine.com/dry-bulk/20082020/glencore-agriculture-to-rebrand-to-viterra/