As the shipping industry readies for new regulations, Alfa Laval has appointed Kirstina Effler the new Global Business Manager for Alfa Laval PureBallast.
In her new role, Effler will assist marine customers navigating ballast water treatment alternatives.
Effler assumes the role just as the global shipping industry prepares for the implementation of the IMO BWM Convention’s entry into force in September 2017.
She brings 12 years of experience in various positions throughout the Alfa Laval organisation. Most recently, she served as the Global Business Manager for the PureNOx system within the company’s Marine Division. In this capacity, she was responsible for the creation of Alfa Laval’s Water Treatment Exhaust Gas Emissions business area from scratch, overseeing the successful commercial development of the product.
Effler joins the PureBallast team in advance of an anticipated boom in the number of ship retrofits worldwide. The recent ratification of the IMO’s International Convention for the Control and Management of Ships' Ballast Water and Sediments (BWM Convention) outlines strict guidelines for ballast water exchange in order to minimise the impact of invasive marine species. Most vessels will be required to comply with the new rules by 8 September 2017.
Along with the major increase in demand for ballast water treatment systems, many vessel owners and operators have uncertainties about what the new regulations will mean for them. With five years of experience with PureNOx, Effler is familiar with helping customers understand what they need to secure compliance.
“There are many similarities in the way to market for all environmental products, as well as with respect to the IMO approval process,” she said.
Effler also notes that PureBallast 3.1 is a complete and energy efficient system that presents and ideal solution to all ship owners’ potential concerns.
“It ensures fully compliant performance for all possible water conditions,” she explained. “That’s true in fresh, brackish or marine water – and even in challenging waters at full flow, far beyond what other systems can handle.”
Read the article online at: https://www.drybulkmagazine.com/shipping/24112016/alfa-laval-announces-new-business-manager-for-pureballast/